|

Will Ferrell takes PayPal everywhere in new campaign

Will Ferrell takes PayPal everywhere in new campaign

Comedy legend Will Ferrell is back in the spotlight, this time starring in PayPal’s largest-ever U.S. ad campaign.

In the ad, Ferrell reimagines Fleetwood Mac’s iconic “Everywhere,” singing about the convenience of paying with PayPal and the PayPal Debit Mastercard. From supermarkets to streetwear boutiques and even electric vehicle charging stations, Ferrell demonstrates how PayPal can be used virtually anywhere.

“Getting cash back hasn’t been this easy since my boys were little, and I’d take extra Monopoly money while they weren’t looking,” said Will Ferrell. “It’s been a delight to team up with PayPal and help customers earn cash back everywhere. There’s never been a better time to sing about shopping and earning cash back everywhere.”

Geoff Seeley, Chief Marketing Officer at PayPal, emphasized the campaign’s goal of highlighting PayPal’s evolving capabilities: “Starring Will Ferrell and powered by the music of Fleetwood Mac, our new campaign drives home the idea that PayPal is truly everywhere and more rewarding than ever. This points to the exciting direction we’re heading in as we continue to evolve PayPal into an easy, safe, and rewarding way to shop everywhere.”

A bold new visual look and an expansive marketing campaign

Beyond the ad, PayPal will introduce a new visual identity and launch a comprehensive marketing campaign across various channels, including out-of-home, digital media, streaming, radio, podcasts, influencers, and social media.

La newsletter

Toute l'actualité des médias et de la publicité chaque jour

S'inscrire gratuitement
Newsletter
Adwanted Inscription