The 155-year-old Campbell Soup Company is rebranding as The Campbell’s Company… but remains dedicated to its core product: soup.
Embrace a wider range of products
The decision, announced by CEO Mark Clouse, aims to better represent the company’s broader offerings. While soup remains a significant part of Campbell’s business, it no longer dominates its sales. The company’s snack division, featuring brands like Goldfish and Kettle chips, has seen substantial growth in recent years.
Clouse emphasized that the name change is about more than just shedding the word “soup.” It signifies a commitment to innovation and a focus on meeting consumer demands. “This subtle yet important change retains the company’s iconic name recognition, reputation and equity built over 155 years while better reflecting the full breadth of the company’s portfolio,” Clouse said in a statement. The name change is subject to shareholder approval at the company’s annual meeting in November.
Campbell’s remains dedicated to its soup
As Campbell’s continues to evolve, it remains dedicated to its core product, soup. The company has invested in research and development to introduce new flavors and formats, catering to changing consumer preferences. As an example, the company cited the rollout of new spicy flavors aimed at younger consumers following the success of its Ghost Pepper Chicken Noodle soup.
New additions include Nashville-Style Hot Chicken soup, which is currently being featured in an ad with the retired NFL star Jason Kelce, and a spicier limited edition Carolina Reaper soup. Campbell’s is also exploring opportunities to expand its soup business into new markets and demographics.
