Canva, the beloved design platform known for its user-friendly interface and budget-friendly subscriptions, is facing a storm of discontent from its customers. The culprit? A price hike of up to 300% for some “Canva Teams” subscriptions.
Canva’s ‘Magic’ turned sour
This move, seemingly out of the blue for many users, has sparked outrage online. Longtime customers who signed up for Canva as an affordable alternative to Adobe are now questioning their loyalty. Emails notifying users of the jump from, say, $120 per year to $500 (discounted!) for a team subscription haven’t exactly softened the blow.
Canva justifies the increase by pointing to its recent investment in generative AI tools like “Magic Media” and “Magic Expand.” While these features offer advanced capabilities, many smaller users who rely heavily on the platform feel these come at a hefty price.
Canva’s ‘big business’ ambitions betray its roots
The company’s pivot towards larger businesses with AI-powered features raises questions about its commitment to its core audience. Canva’s success was built on empowering individuals and small businesses with accessible design tools. Now, a growing divide seems to be emerging, leaving some feeling left behind.
Adding fuel to the fire is the timing of this price change. Rumors of a potential IPO swirl around Canva, and the price hike coincides with their acquisition of the Affinity design software suite. This strategic shift towards a premium market segment has left many wondering if Canva is abandoning its roots.
A lack of transparency and communication
The backlash isn’t just about the numbers. Users criticize the lack of transparency in communication. The price hike seemingly snuck in through email notifications, leaving many feeling blindsided.
Canva’s attempt to appease the masses with a 40% discount for the first year on these inflated prices falls flat for many. Smaller businesses, already feeling the financial strain, argue a discount doesn’t solve the underlying issue – a price increase that makes Canva a less attractive option.
The end of the honeymoon phase?
While competition like Adobe and Figma have also adjusted pricing for AI features, Canva’s direct cost pass-through approach leaves a bitter taste.
Will they be able to bridge the gap and maintain user satisfaction? Only time will tell, but for now, the love affair between Canva and its customers appears to be on the rocks.
