The iconic Barbie brand unveiled a new campaign, “Give Limitless Possibilities,” at the Indiana Fever vs. Chicago Sky WNBA game on Friday, August 30th. The campaign, which celebrates the power of play and imagination, was introduced alongside WNBA legend Sue Bird, a 2024 Barbie Role Model.
“Give Limitless Possibilities”
The “Give Limitless Possibilities” campaign aims to inspire young girls to dream big and believe in their own potential. Created in partnership with 72andSunny, the campaign emphasizes the limitless benefits of doll play, including building self-esteem, nurturing empathy, and telling endless stories.
“Barbie has always been more than just a doll. She represents infinite possibilities, a gift that countless parents and adults wish to give the kids in their lives,” said Krista Berger, Senior Vice President of Barbie and Global Head of Dolls, Mattel. “Through this campaign, we aim to highlight the power of igniting imagination, empathy, confidence and self-expression within the next generation, continuing Barbie’s mission to inspire the limitless potential in young girls.”
Capitalizing on growing women’s sports fan base
The campaign comes as women’s sports are enjoying a surge in popularity. Barbie’s partnership with Sue Bird and the WNBA highlights the brand’s commitment to championing women role models and encouraging girls to get involved in sports.
“This summer, women’s sports have had a platform like never before across cultures, and the Barbie brand has been there every step, holding a megaphone to spotlight the limitless possibilities for girls and women in sports and beyond,” said Sue Bird, WNBA Legend and Co-Founder of A Touch More.
The “Give Limitless Possibilities” campaign is part of Barbie’s ongoing celebration of its 65th anniversary.
