Dove has teamed up with tennis champion Venus Williams to launch the Dove x Venus #KeepHerConfident Beauty Bar, the first-ever limited-edition version of its iconic product.
First-ever limited-edition of its iconic product
The Dove x Venus #KeepHerConfident Beauty Bar is a vibrant green, reminiscent of a tennis ball, and boasts a refreshing passionfruit & lemon balm fragrance chosen by Venus herself, according to the press release. Each bar also features the word “CONFIDENT” and is nestled in a limited-edition canister made from recycled materials.
This keepsake isn’t just beautiful, it’s for a good cause
This partnership aims to tackle a critical issue: keeping girls in sports. Research by Dove reveals a disheartening reality – 45% of girls globally drop out of sports by age 14, with body confidence being the main culprit. Twice the rate of boys.
“As someone who knows the importance of confidence in sports, I’m so excited to be collaborating with Dove to continue our mission of keeping the next generations of young women athletes playing the sports they love,” said Venus Williams. “I loved partnering with Dove to create the #KeepHerConfident Beauty Bar and incorporating my favorite fragrances, nods to the game I love with the tennis-ball colored bar and a powerful message to keep our young athletes looking, smelling and feeling great and confident!”
Beyond the beauty bar: A multifaceted campaign
Dove’s commitment goes beyond the limited-edition bar. They are also spearheading a series of initiatives to celebrate body confidence and keep girls in sports this tennis season. For instance, Dove has partnered with Bras for Girls to donate over 1,000 sports bras, supporting late elementary to middle school girls.
