Publicis Media has emerged victorious in a competitive pitch for the lucrative European media account of Sky, a leading media and entertainment company.
$500 million account
The estimated value of the account is around $500 million, according to industry sources. The win marks a significant boost for Publicis Media, which has been experiencing a string of successes recently. Last month, the agency secured the $300 million media account of Hershey’s and earlier this month, the $320 million media business of Rocket, Publicis Media also retained this summer the Kellanova North America media account following a review.
‘High-profile pitches’
This latest win comes also on the heels of Publicis Media’s victory over WPP in the L’Oreal media account in the UK and Ireland. The agency’s success in these high-profile pitches highlights its strong competitive position and ability to deliver innovative solutions to clients.
The Sky account, covering the UK, Ireland, Italy, Germany, Switzerland, and Austria, is expected to be managed primarily by Zenith, a Publicis Media agency with a proven track record in the media and entertainment sector.
