Chick-fil-A is diving headfirst into the entertainment industry. The fast-food giant is planning on launching its own streaming platform, filled with original content designed to appeal to families.
$400,000 per half-hour episode
According to industry sources cited by Deadline, Chick-Fil-A has been collaborating with major production companies to create a slate of unscripted shows. One such project is a family-friendly game show produced by Glassman Media, the company behind NBC’s popular series The Wall and Michael Sugar’s Sugar23, which is behind series such as Netflix’s 13 Reasons Why. The show is set to receive a ten-episode order, with budgets estimated to be around $400,000 per half-hour episode.
Chick-Fil-A’s foray into streaming is not limited to unscripted content. The company is also exploring scripted projects and is in talks to license and acquire content. Brian Gibson, a seasoned television producer with credits on shows like Top Gear and The X Factor, is leading the programming charge.
Becoming a lifestyle brand
This strategic move aligns with Chick-Fil-A’s broader efforts to diversify its brand. In recent years, the company has expanded into various areas, including children’s puzzles and games. By launching a streaming platform, Chick-Fil-A is positioning itself to become a lifestyle brand, not just a fast-food chain.
While the exact launch date for the streaming service remains unclear, Chick-Fil-A is expected to provide more details in the coming months.
