Contentful, a marketing content platform, has signed a definitive agreement to acquire Berlin-based Ninetailed, specialized in structured content personalization and experimentation. With this acquisition, Contentful hopes to enablebusinesses to deliver highly tailored customer experiences at scale.
A comprehensive solution
By combining Ninetailed’s AI-driven technology with Contentful’s composable architecture, the combined entity will offer a comprehensive solution that empowers businesses to create, test, and optimize personalized experiences across various channels.
“Joining forces with Contentful means customers will benefit from a fully integrated, AI-native personalization solution paired with a robust composable content platform,” said Ninetailed co-founder and CEO Andy Kaiser. “My fellow co-founder Alexander Braunreuther, the Ninetailed team and I are beyond thrilled to be joining Contentful where we’ll have the opportunity and resources to rapidly iterate and bring category-changing innovations to market.”
“Driving meaningful ROI at scale”
The integration of Ninetailed’s technology into Contentful’s platform is expected to streamline workflows, reduce development costs, and improve data integration, said the company. This will allow businesses to experiment with different personalization strategies, measure their impact, and make data-driven decisions to optimize customer journeys.
“Personalization has long been a goal for marketers, but driving meaningful ROI at scale has been challenging due to fragmented tool chains, high development and content production costs, and poor customer data integration,” said Karthik Rau, Contentful’s CEO. “Ninetailed seamlessly integrates with Contentful, providing smooth workflows, code-free experiment creation, and robust connectivity. Ninetailed’s products radically simplify personalization of digital experiences.”
Many well-known brands like Kraft Heinz, Ace & Tate and SumUp are already using Ninetailed technology in their Contentful-built digital experiences, said the company.
Financial terms of the acquisition were not disclosed
