LG bets on reality TV to promote smart home appliances

LG Electronics is betting big on reality TV to promote its home appliance lineup. The company is launching an original series called “Estate of Survival,” to position itself as the ultimate provider of smart home solutions.

Combining entertainment with product promotion

This brand-new series, featuring six episodes, follows the residents of the Estate of Survival mansion as they compete against each other in a variety of challenging missions to earn their way to a comfortable living space.

“An engaging and highly-entertaining new reality competition show with a unique premise, Estate of Survival is the ideal platform for showcasing the latest lifestyle innovations from LG, America’s most reliable line of home appliances,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company.

LG mixes product integration with compelling drama. The show highlights the efficiency and convenience of LG’s ThinQ-enabled appliances, transforming household chores into competitive challenges. The last resident standing will win a grand prize of $100,000.

Valuable data on viewer/customer preferences

“Estate of Survival” is available on Prime Video via Prime Video Direct in the U.S. and in several other countries. LG TV owners can enjoy the series for free on-demand via LG Channels – the company’s free, premium streaming service – in more than 9 countries, including the U.S., Canada, Mexico, and Australia.

It is also stream on LG Channels Showcase, LG’s first curated channel featuring fan-favorite movies and LG exclusives.

The decision to distribute the series on both Prime Video and LG Channels expands the show’s reach to a diverse audience while giving LG valuable data on viewer preferences.

Capitalizing on the power of reality TV and streaming

While reality TV tie-ins aren’t new, LG’s approach is notable for its focus on product integration. Instead of relying on subtle product placements, the show makes appliances the centerpiece of the competition. This direct approach is likely to resonate with viewers who are increasingly interested in smart home technology.

By combining entertainment with product promotion, the company is setting a precedent for other brands looking to capitalize on the power of reality TV.